Privacy Policy
Last updated: 6/12/2026
1. Who we are
This service ("we", "us") provides an AI-assisted strategy portal for executives. We are the data controller for personal information you provide while using the service. For any privacy enquiry, contact contact@amstrategylab.com.
2. Data we collect
- Account data: full name, email, password (hashed), company name.
- Profile data: role, company stage, ARR range, strategic priorities, board cadence and dates.
- Content you upload: documents, messages with the Copilot, generated outputs.
- Integration data: tokens and content from services you choose to connect (e.g. HubSpot, Notion).
- Technical data: IP address, browser type, timestamps, basic usage analytics.
3. Why we use it (lawful basis)
- Contract: to deliver the service you signed up for.
- Legitimate interest: to keep the platform secure, prevent abuse, and improve quality.
- Consent: for optional marketing communications and non-essential cookies.
- Legal obligation: tax, accounting and compliance records.
4. Who processes your data
We use trusted infrastructure providers to host and process your data on our behalf:
- Lovable Cloud (database, authentication, file storage, server functions)
- Resend (transactional email delivery)
- Anthropic / OpenAI / Google (AI model providers, only for prompts you submit)
5. How long we keep it
- Account & profile data: while your account is active, plus up to 30 days after deletion.
- Uploaded documents & conversations: until you delete them, or up to 30 days after account deletion.
- Billing & legal records: up to 7 years where required by law.
6. Your rights
You have the right to: access your data, correct it, delete it, restrict or object to processing, and receive a portable copy. You can exercise most of these directly from Settings once signed in (Export data / Delete account), or by emailing contact@amstrategylab.com. You also have the right to lodge a complaint with your local data protection authority.
7. Cookies
We use strictly necessary cookies to keep you signed in. Analytics and other non-essential cookies are only set if you choose "Accept all" in our cookie banner. You can change your choice at any time.
8. Security
We use industry-standard encryption in transit (TLS) and at rest, role-based access controls, and row-level security on all user data tables. No system is 100% secure; if you suspect a breach, contact contact@amstrategylab.com.
9. Changes
We may update this policy. Material changes will be communicated by email or in-app notice before they take effect.